Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales. Coca Cola marketers work to convince…

Historically, companies benefitted by supporting the policies of the Republican Party. Republicans kept government small, favored fewer regulations on business, treated free markets as sacrosanct, said “no” to deficit spending, and protected the interests of the rich. These policies are still favored by most businesses. Yet this business legacy produces…

On June 1, 2021, Paul Krugman wrote a column entitled “Can the Rich Pay for a Better America?” He pointed out that President Biden said that the $5 trillion in new spending on the next decade would be paid for by old and new revenue streams. Biden would rely on…

Philip Kotler May 10, 2021 The CEOs of our major companies are exceptionally smart and able persons. Boards of Directors search hard for the best management leader whose decisions will affect thousands of lives of consumers, employees, suppliers, distributors and communities. In this century, the Republican Party has been the…

Philip Kotler April 25, 2021 There is so much talk today about America’s standing in the world. For a long period, the U.S. was viewed as the most powerful nation in the world. The U.S. had the most wealth, the largest military, the highest standard of living, the best universities…

November 17, 2021 Philip Kotler Recently, several state legislatures have been passing tighter voting laws, some of which might make it more difficult for certain American to vote. Georgia’s legislature made it harder to do absentee voting and gives the Georgia legislature more control over the voting process. President Joe…

March 30, 2021 Why The U.S. Must Press for Disarmament Philip Kotler The future of the world will be determined by three countries: United States, China and Russia. These three countries are actively engaged in arms buildup. The U.S. spends the largest annual budget on arms buildup, only second is…

Philip Kotler American corporations are on a constant search for new business success models. The technological, economic, social and political worlds have been changing so fast that many companies are in danger of being left behind. They would prefer to carry on business as usual but they know that this…

Philip Kotler Unilever is an Anglo-Dutch company founded by William Lever in 1870. Lever defined the mission of Lever Brothers “to make cleanliness commonplace and lessen the load for women.” In trying to make life easier for women, Lever could be seen as an early feminist. Today Unilever is 151…