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Philip Kotler

April 14, 2020

The Sarasota Institute

In thinking about mankind’s future, one can be either an optimist or a pessimist.

Let’s start with an optimistic mindset. Taking a long view of mankind’s history, humans have moved far beyond the Neanderthal stage and today homo sapiens are the dominant human species. Humans have passed through the hunter/gatherer stage, the agricultural stage, and the industrial stage. Post-industrial mankind is equipped with the tools of science and technology. World poverty has been substantially reduced. Wars are fewer and less disastrous. …


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Philip Kotler

Among the millions of products and services produced each year, some are frequently questioned about their healthfulness, safety or morality. Take a look at the map showing the degree to which different states are involved in such questionable products as alcohol, tobacco products, casinos, racing, and video gaming/pari-mutual (Source: “Mapping Sin Tax Revenues Across America [MAP],” June 7, 2016, by Valuewalk Staff).

We will mention these and other products and services and ask whether they should be regulated or even prohibited. …


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Here are Twelve Tools to Reduce Income and Wealth Inequality

A major problem in American capitalism is the growing level of income and wealth inequality. America continues to have persons suffering from poverty, homelessness and hunger while eight billionaires own half of the nation’s wealth. Working class real wages remain where they were in the 1980s, while the rich who own 80% of U.S. shares in the stock market continue to grow richer every year.

With the country in the hands of a new president, Joe Biden, a Democrat, the country has an opportunity to address this problem. There is…


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Welcome to the Age of Demarketing

Philip Kotler

Most of the commercial world spends its time trying to increase the demand for products and services. But we also need a science of “Demarketing” to help decrease the demand for certain products and services. It would be applied to decrease the demand for “vice” products such as hard drugs, cigarettes, and fatty foods. It would also be used to reduce the use of scarce resources, such as water, clean air, certain fish, and certain minerals. California doesn’t have enough water and in Beijing, 9,000 citizens are in hospitals with respiratory sickness…


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SEVEN NIGHTMARES AND THREE ALTERNATIVE POLICIES FOR MODERATING THEM

Philip Kotler

04.14.2020

The Sarasota Institute

In thinking about mankind’s future, one can be either an optimist or a pessimist.

Let’s start with an optimistic mindset. Taking a long view of mankind’s history, humans have moved far beyond the Neanderthal stage and today homo sapiens are the dominant human species. Humans have passed through the hunter/gatherer stage, the agricultural stage, and the industrial stage. Post-industrial mankind is equipped with the tools of science and technology. World poverty has been substantially reduced. Wars are fewer and less disastrous. …


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Where Does Consumerism Stand Today?

Philip Kotler

I received an invitation from my friend Gautam Mahajan (gautam.mahajan@gmail.com) to consider updating my 48 year old Harvard Business Review article on “What Consumerism Means to Marketers” (HBR, May-June 1972, Vol. 50, Issue 3, pp.48–57). Gautam would like to publish my update for the benefit of his readers of The Journal of Creating Value. He wonders what has changed about consumerism in the last fifty years. What are the current consumer issues, and what impact has the coronavirus pandemic had on consumerism.

Consumerism is a social movement to support the rights and interests…


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Among the millions of products and services produced each year, there is a group loosely called ‘sin’ products. Think of “alcohol, cigarettes, and marijuana” as major sin products. Think of “prostitution services” as a ‘sin’ service type. Think of recent efforts to discourage the consumption of soft drinks, candy, and packaged snacks that are high in sugar, salt, and fat.

These are viewed by most people as “unhealthy products and services” deserving some level of social control. The government — whether in a city, state, or nation — might be encouraged to ban, tax, or “scandalize” them to reduce their…


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Mindful Consumption and Mindful Production Can Help Save Our Planet!

Philip Kotler

As soon we all receive enough vaccine shots, Covid-19 will be over. Then we will face two other crucial challenges. One is to kickstart the world economy to grow again. We will leave this problem to the economists. The other is to reduce greenhouse gases that threaten to heat up our planet.

The Planet’s Problem

A greenhouse gas is any gaseous compound in the atmosphere that is capable of absorbing infrared radiation.[i] Greenhouse gases include water vapor (H20), carbon dioxide (C02), methane (CH4) and nitrous oxide (N20). The…


Marketers Without Borders: Let’s Form This Group

Philip Kotler

I meet many startups and companies. And I hear the same lament.

“Our marketing doesn’t work.” And I ask: “Why don’t you hire a marketing consultant to help you?” They say: “It’s too expensive.”

The result is that many startups and companies do no marketing or poor marketing and lack a budget to pay for professional marketing help.

It’s like the complaints of a group of sick persons. “Why don’t you get a doctor?” “But we can’t afford a doctor!” I say: “Why don’t you try Doctors without Borders.”

Let’s look…


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Can We Save the Planet without Lowering our Consumption?

Philip Kotler

This problem haunts me as a marketing professional. My calling is to help companies sell as much as they can produce. Coca Cola would like to produce as much soft drinks as their factories can handle. McDonald’s want to sell as many hamburger meals as possible. These companies run sophisticated marketing departments and hire advertising and promotion agencies to match demand with the existing supply. If they fail, these companies would have to lower their prices and profits or figure out how to dispose of their overproduced surplus.

Companies…

Philip Kotler

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