Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability.

Marketing’s normal purpose is to help companies increase their sales. Coca Cola marketers work to convince…

Historically, companies benefitted by supporting the policies of the Republican Party. Republicans kept government small, favored fewer regulations on business, treated free markets as sacrosanct, said “no” to deficit spending, and protected the interests of the rich. These policies are still favored by most businesses.

Yet this business legacy produces…

On June 1, 2021, Paul Krugman wrote a column entitled “Can the Rich Pay for a Better America?” He pointed out that President Biden said that the $5 trillion in new spending on the next decade would be paid for by old and new revenue streams. Biden would rely on…

Philip Kotler

May 10, 2021

The CEOs of our major companies are exceptionally smart and able persons. Boards of Directors search hard for the best management leader whose decisions will affect thousands of lives of consumers, employees, suppliers, distributors and communities.

In this century, the Republican Party has been the…

Philip Kotler

April 25, 2021

There is so much talk today about America’s standing in the world. For a long period, the U.S. was viewed as the most powerful nation in the world. The U.S. had the most wealth, the largest military, the highest standard of living, the best universities…

November 17, 2021

Philip Kotler

Recently, several state legislatures have been passing tighter voting laws, some of which might make it more difficult for certain American to vote. Georgia’s legislature made it harder to do absentee voting and gives the Georgia legislature more control over the voting process. President Joe…

March 30, 2021

Why The U.S. Must Press for Disarmament

Philip Kotler

The future of the world will be determined by three countries: United States, China and Russia. These three countries are actively engaged in arms buildup. The U.S. spends the largest annual budget on arms buildup, only second is…

Philip Kotler

American corporations are on a constant search for new business success models. The technological, economic, social and political worlds have been changing so fast that many companies are in danger of being left behind. They would prefer to carry on business as usual but they know that this…

Philip Kotler

Unilever is an Anglo-Dutch company founded by William Lever in 1870. Lever defined the mission of Lever Brothers “to make cleanliness commonplace and lessen the load for women.” In trying to make life easier for women, Lever could be seen as an early feminist.

Today Unilever is 151…

Philip Kotler

February 20, 2021

Are American workers feeling satisfied in their jobs? Do they look forward to each working day? Do they feel adequately and fairly paid for their work?

Studies of American workers toward their jobs reveal a disturbing finding: Over half of U.S. …

Philip Kotler

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